I don't know details about these companies, but I have an opinion. It would seem that it would depend on how much the big company stayed true to the guidelines that the smaller green company put in place.

I think it's great that Walmart sells organic vegetables. Since I haven't been to a Walmart in years, I didn't know this. But any company that gets organic vegetables to the market sounds like a good thing. Many people do shop at Walmart. It'll be healthier for them. And the organic farmers should have more outlets to sell their products, not just the expensive health food stores. Of course, farmers' markets are great. But not everyone takes the extra step to go to them for their produce.

I'm always kind of torn when a small, sustainable company sells to a big guy. Always feels like a sell out to me.
I don't quite know how to feel about this..........
I am very strongly against Wal-Mart.
I am very against huge companies.
But if they get good stuff to people who don't know better, isn't that better?
Organic juice from Coke sounds like buying locally grown hydro from your coke dealer. Nice try, but who gets the profit?

I prefer small green companies becoming big companies than big companies buying small green companies.

Currently, traditional supermarket chains and drug stores...and other types of chain stores requires listing allowances or promotional allowances, which can amount to $50,000+ per SKU ("bar code"). Companies such as Coca-Cola and Pepsi pay schools, stadiums, supermarkets...etc. millions of dollars to keep out small companies. I know of schools getting as much as $25 million over 10 years. I should know, because I saw these contracts.

The big companies pay to keep out small green companies; that is why small green companies get bought out becuase it is hard to grow in this type of environment. How else can the big companies keep on supplying the genetically modified foods and unhealthy artificial stuff.

Also, big companies see green $$$$, that is why they buy up the small companies that steal shelf space from the larger companies.

Currently, we are working on making small green companies bigger via our Green Stock Exchange and our Green Businsess Certified program, so consumers can more easily identify green companies on packaging.

We are setting up North America's first social stock exchange connected to a green social network, called the Green Stock Exchange (GREENSX) at: greensx.com, which will be launched in the Summer of 2008 to begin trading. It will trade shares in social businesses. A social business is a business that makes a profit, but benefits society as well. We have a triple bottom line (economic + social + environmental).

Since all the listed companies on the exchange are pre-screened, evaluated, and audited according to social and sustainable guidelines set by the exchange, it will make it much easier for green investors to find and support social businesses. The GREENSX provides opportunities for small green Issuers to access public equity capital efficiently, while providing early stage investors, angel investors, and venture capitalists with greater liquidity. This includes a eBAY.com trading system for carbon credits.

It is still in the beta stage testing. Check it out at: greensx.com.